Plugchoice

Your chargers, your brand, one platform

Give every installer, reseller and end-user a complete software experience. Portal, apps, smart charging and integrations, all managed from your OEM control plane.

What Plugchoice gives OEMs. For every role in your value chain.

A complete charging experience

Your customers' end-users get a branded mobile app with session control, smart charging and real-time insight into their energy usage.

Professional tools from day one

Installers and CPOs manage your chargers through a web portal with fleet-wide visibility, diagnostics and guided commissioning.

AdminFeature flagsBrandingProductsFirmware

Full control, zero development

An OEM admin with elevated permissions. Manage branding, feature availability, firmware and support across your entire charger fleet.

From locked in to connected. See what changes when your chargers speak to the world.

OCPP ProxyREST API
With Plugchoice
Customer chooses, Plugchoice runs alongsideConfigure anytime, anywhere200+ integrationsPlugchoice is always the latest version
Single operator
Without Plugchoice
One backoffice at a time, insight via customer accountConfiguration via IP scannerNo integrationsFirmware dependency

300+ Backoffices supported

Your app. In their hands.

What the end-user gets from your branded app

  • Start and stop charging

    Remotely begin or end a session from the app, no matter where you are.

  • Monitor sessions

    Live energy flow, duration and cost. Full session history with exports.

  • Smart scheduling

    Set preferred charging times based on tariffs, solar production or personal preference.

  • Push notifications

    Get notified when a session completes, an error occurs or a charger comes back online.

Smart Charging included for free

  • Dynamic Load Balancing

    Automatically distributes available power across all connected chargers in real time.

  • Solar Balancing

    Prioritizes self-generated solar energy before drawing from the grid.

  • Dynamic energy prices

    Charges when electricity is cheapest based on real-time market rates.

  • Peak Shaving

    Prevents grid overload by capping total consumption during peak demand.

  • Scheduled Charging

    Set preferred time windows so charging happens off-peak automatically.

For Installers from the same app

  • One-tap commissioning

    Set up charger parameters through a clean interface, no CLI needed.

  • QR charger pairing

    Scan the charger QR code to instantly pair it with the platform.

  • User handover

    Transfer charger ownership to the end-user in seconds after install.

In-app support for every role

  • Under 5-minute response

    Direct line to our team. No tickets, no queues, no waiting.

  • End-user guidance

    Your customers get help too. We handle first-line support so you don't have to.

  • Escalation to your team

    Hardware issues route directly to your support team with full context.

Professional management. For your installers. And for you.

Your customers manage their entire charger fleet from a single web portal. Real-time status, diagnostics, multi-tenant access and full OCPP logging.

Explore the web portal
Plugchoice web portal charger management

Fleet operations

  • Charger fleet overview

    All chargers, locations and connectors in one dashboard with real-time status

  • Location management

    Group chargers by site, assign operators and manage access rules per location

  • Transaction and energy data

    Complete session records with exports for billing and reporting

Diagnostics

  • Remote diagnostics

    Full OCPP message logs, error tracking and remote troubleshooting without site visits

  • Real-time monitoring

    Live charger status updates, connectivity tracking and session progress

  • Command execution

    Send OCPP commands remotely: reset, unlock, change configuration, update firmware

Architecture

  • Multi-tenant

    Separate environments per installer or CPO with configurable permissions and branding

  • Role-based access

    Granular permissions for operators, installers, admins and end-users

  • White-label ready

    Custom branding, colors and domain for every tenant in the platform

Smarter charging. You're back in the race.

Your customers get intelligent charging without additional hardware or complex setup.

Power managementTariff management
WithoutGrid limitWith PlugchoiceGrid limit

Load balancing

Distribute available power across chargers automatically. Phase-aware, no control wiring needed.

Solar-aware charging

Balance solar production with charging demand. Prioritize self-consumption, reduce grid dependency.

Peak shaving

Protect circuits from overload. Include other loads in the calculation with a wireless energy meter.

Tariff-based charging

Dynamic pricing, scheduled charging and off-peak optimization. Your customers save on energy costs automatically.

Charger fleet overview
Charger diagnostics
Power management diagram

Your control plane. Portal, firmware and feature management.

PORTAL

OEM admin portal

Elevated controls separate from your customer accounts. Manage everything without asking for backoffice credentials.

Elevated access
Web Portal
FLAGS

Feature flags

Enable or disable platform capabilities per charger model or product line. Control what your customers can access.

Per-model control
White-label
FIRMWARE

Fleet-wide firmware overview

See which firmware version runs on every charger. Filter by model, location or version to identify update candidates.

Version tracking
Charger management
UPDATES

Remote firmware updates

Trigger firmware updates remotely through the platform. Push to a test group first with staged rollouts, then deploy fleet-wide. Monitor progress and catch failures without site visits.

Staged rollouts
Charger management

Support, your way. Delegate or keep control.

You decide how support works for your customers.

Plugchoice handles support

We support your installers and end-users directly. Fast response times, full platform knowledge, and escalation paths back to your team when needed.

  • Installer and end-user support included
  • In-app support channel for end-users
  • Escalation to your team for hardware issues
SupportMobile app

You handle support

Your team stays in control. Full access to diagnostics, logging, remote commands and session data. Everything you need to support your customers yourself.

  • Complete diagnostic and logging tooling
  • Remote OCPP commands and configuration
  • Transaction and energy data exports
DiagnosticsWeb Portal

Two models, one platform. Choose what fits your business.

Free model

Offer Plugchoice to your customers at no cost. Monetization happens through upsells and revenue share on paid features.

  • Free baseline for all your customers
  • Revenue share on Smart Charging upsells
  • No upfront platform costs for your business

OEM-managed model

Keep all customer revenue and manage the full proposition yourself. You pay Plugchoice a recurring per-charger platform fee.

  • Full control over customer pricing
  • Own the commercial relationship end-to-end
  • Predictable per-charger platform fee

White-label is available for both models. Mobile app white-label requires a separate agreement.

Talk to us
Explore the appWhite-label options

Explore the platform. Dig deeper into what's included.

Web Portal

Dashboard for installers and operators to manage chargers, locations and users

Learn more

Mobile App

End-user app with charger control, smart charging and session history

Learn more

REST API

Programmatic access to chargers, sessions and energy data

Explore the API

OCPP Proxy

Route charger messages to any backoffice without replacing the current setup

Learn more

Ready to talk?

Let's explore how Plugchoice fits your product line.

Book OEM demoContact us